The CW Network announced its decision to carry MTV’s 2020 VMAs on 30th August. The network, a joint venture of AT&T and ViacomCBS, became one of MTV’s siblings when Viacom and CBS merged last year.
Similar to most linear TV content, the awards’ ratings have massively spiked. To attract more viewers, Viacom began showcasing the award shows on its other cable networks. This year, the “VMAs” will appear on 11 ViacomCBS brands at 8 PM. ET on Sunday, in addition to The CW. A 90-minute VMA pre-show will appear only on MTV.
The “VMA’s” feature several outdoor performances across the boroughs with limited or no audience, adhering to all state and city guidelines. Held amid a global pandemic, the 2020 VMAs will pay homage to the state's ability to overcome becoming the globe’s Covid epicenter.
The event will be hosted by Keke Palmer from New York City. The show will feature performances by Lady Gaga, Ariana Grande, Miley Cyrus, The Weeknd, BTS, Black Eyed Peas, Doja Cat, DaBaby, Maluma, and CNCO, among others yet to be announced.