With the 2019 calendar year soon-to-wrap, Univision announced today that it will finish the year as one of the top-rated broadcast networks, regardless of language, and as the No. 1 Spanish-language broadcaster in primetime and total day for the 27th consecutive year among Total Viewers 2+ and Adults 18-49. Furthermore, Univision is positioned to conclude 2019 as a top 5 broadcast network in primetime for the 16th consecutive year – alongside ABC, CBS, FOX and NBC – with the valuable Adult 18-49 demographic.
“We are proud to know that we are the preferred destination of Hispanic America for nearly 30 years,” said Jessica Rodriguez, chief marketing officer and president of Entertainment, Univision. “As a company, we’ll continue to reach for the heart, and use our deep connection to our audience to deliver compelling programming that speaks to our viewers. Meanwhile, news continues to serve as a vital lifeline to our viewers, and we are excited to remain the home of soccer in the U.S.”
Through the network’s inspiring mix of scripted and live entertainment programming, Univision continues to compete year-after-year alongside the Big Four English-language broadcast networks and, versus its cable competition as it is slated to outperform 104 of the 105 English-language ad-supported cable networks during primetime among Adults 18-49 and Adults 18-34.
In looking more closely at comparisons to English-language broadcasters, along with its position among the top 5 broadcast networks, Univision is outperforming The CW in primetime, with double-digit audience advantages among Total Viewers 2+ (+19%), Adults 18-49 (+29%) and Adults 18-34 (+36%). Additionally, Univision has out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of every seven nights among Adults 18-34 (71% of the time). With a median age of 46, Univision attracts a primetime audience that is 13 years younger than the average of the major English-language broadcast networks.
In 2019, over 90% of Univision’s primetime Adult 18-49 audience watch live (90%) and the commercials (95%) compared to 55% and 81%, respectively, for the major English-language broadcast networks, on average. In addition, 78% of Univision’s primetime Adult 18-49 audience do not watch any of the top-rated English-language networks.
The performance of Unimás, Galavisión, TDN and Univision Digital
- UniMás Reporting Double-Digit Year-Over-Year Primetime Audience Growth in Fourth Quarter 2019 Across All Key Demos, Driven by Live Reality Sensation, “Enamorándonos”.
- Company’s Portfolio – Including No. 1 Spanish-Language Entertainment (Galavisión) and Sports (TUDN) Cable Networks – Delivers 62% Primetime Adult 18-49 Audience Share.
- Univision Digital had an average of 8.3 million unique visitors per month. Its users spend an average of 36.4 minutes per month on their digital media. In addition, 66% of its audience does not visit any of the main sites in Spanish. There was a 46% increase in videos viewed on Univision.com compared to the previous year.