Univision Communications Inc. revealed its 2020-21 programming lineup driven by sports, news, and entertainment content serving its diverse and growing audience. The new content slate will be announced to advertisers during the company’s virtual Upfront presentation this afternoon, which will open with a performance by artist Pitbull of his hit song “I Believe That We Will Win.” “The investments we’ve made in-network, local and digital programming have resulted in Univision finishing the broadcast season as the highest growth network at a time when virtually all other networks experienced declines,” said Vince Sadusky, CEO of Univision. “This momentum represents a real opportunity for brands to make a meaningful connection with an underserved and high-growth community.”
The audience is delivering faster growth in every Top 10 consumer product category than non-Hispanic consumers and is continuing to increase in affluence. With its portfolio consisting of Univision, UniMás, Galavisión, and TUDN, the Company’s brands have a total reach of nearly 74 million consumers each month, including 75 percent of Hispanic adults, with 83% of its television audience not reached on the top 10 English-language networks. Univision said 91% of the audience for its newscasts cannot be reached with English-language TV news.
Univision’s flagship broadcast network has remained No. 1 on Spanish-language television for 28th consecutive seasons and is the fifth most-watched network on all of television across key demographics. The digital story is similar, where the Company is reaching over 20 million users each month, with nearly half exclusive to the Univision digital brands. “If you are not developing campaigns that speak to this consumer, then you are missing the opportunity to effectively grow your business, especially at a time when advertisers are seeing a 40 percent growth in return on investment for their Spanish-language campaigns,” said Steve Mandala, president, Advertising Sales, and Marketing, Univision.
Univision’s programming for the 2020-21 season includes 1 new scripted title including romances "Imperio de Mentiras" and "Te Acuerdas de Mi." Live event programming features "Latin Grammy Hondra," a new music event on Univision. It joins "Premios Juventud," the "Latin Grammy Awards," and "Premios Lo Nuestro," along with others like “Iconos de la Musica” and “Tu Cara Me Suena. Univision said it is booked with 1,600 live soccer games from Liga MX, UEFA Champions League, and MLS. During its Summer of Champions, Univision’s sports network TUDN will telecast 10 championship matches including the Euro and Gold Cup Finals.
The investments we’ve made in-network, local and digital programming have resulted in Univision finishing the broadcast season as the highest growth network at a time when virtually all other networks experienced declines. This momentum represents a real opportunity for brands to make a meaningful connection with an under-served and high-growth community.” Vince Sadusky CEO of Univision