WarnerMedia announced its decision to name Jean-Paul “JP” Colaco as the head of Advertising Sales.“JP is a well-respected, proven leader who brings with him a fresh perspective about the connection between the customer journey and advanced advertising,” said Tony Goncalves, Head of WarnerMedia’s Commercial Businesses, including Ad Sales, Distribution, Otter Media, Home Entertainment, and Content Licensing.
Colaco will oversee the conglomerate's ad Sales leadership team who prioritize the monitezation of crucial linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. Colaco will also further build out advanced ad solutions, products, and branded storytelling capabilities for the greater portfolio of entertainment, news, and kids brands. He will report to Goncalves. “He understands our vision as a company, that in embracing moments of great change and taking risks, we can create a better customer experience around our brands," Goncalves said.
Colaco has obtained years of experience in sales from start-ups to major media and tech organizations. He will use his expertise to steer HBO Max’s new AVOD offering next year while retaining core ad business dominance. The WarnerMedia Ad Sales leadership team of Amit Chaturvedi, Revenue Operations and Product Management; Katrina Cukaj, Ad Sales Strategy and Network Partnerships; Joe Hogan, Sales and Client Partnerships; and Amy Leifer, Operations and Services, will report directly to Colaco. “We are in the midst of the next chapter of media transformation and advertising is a critical component to the fabric of the ecosystem,” Colaco said. “We have the opportunity to connect marketing messages to consumers, winning over their hearts and minds, in innovative ways that have never been done before.”
Colaco’s career accomplishments include his most recent role at Apple where he led the Americas for the rapidly growing Apple Search Ads business. He also contributed to the business development of Hulu and Vessel, and served on the board of directors at the global media and content company Corus Entertainment. “I am thrilled to be joining WarnerMedia, one of the best storytelling companies in the world with an unparalleled array of global brands and franchises,” Colaco said. “It is humbling to be part of the team creating the next generation of advertising experiences alongside our incredible brand partners.
He understands our vision as a company- that in embracing moments of great change and taking risks, we can create a better customer experience around our brands.” Tony Goncalves Head of Commercial Businesses, WarnerMedia