Últimas noticias sobre advertiser-perceptions
20 MAY 2022
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Advertising investments in CTV would reach US$21.2 billion in 2022
According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.
20 MAY 2022
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Las inversiones publicitarias en CTV alcanzarían a U$D 21,2 mil millones en 2022
Según IAB US, las inversiones de marketing en Connected TV se consideran "obligatorias" para el 76% de las marcas. El estudio proyecta un crecimiento de 39% en las inversiones en CTV para este año.
1 NOV 2021
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Patrick Casal: “Hay que redoblar la automatización e invertir en OTT programático”
Senior Director de Xandr para Latinoamérica, sostiene que los responsables de la toma de decisiones sobre publicidad en todo el mundo conocen los beneficios de la automatización y la convergencia de video, pero que su nivel de adopción varía.
19 OCT 2021
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The majority of consumers now consider TV as both linear and streaming
Across all markets, including the United States, UK, Germany and Australia, more than 75% of respondents agreed that TV is now defined as linear and streaming platforms, according to a new report from TVSquared.
15 MAY 2020
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ADVERTISERS' SPENDING BUDGET LIKELY TO DECLINE BY 33% IN UPFRONT
Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model.