Últimas noticias sobre ai
4 SEP 2025
Markets
Germany: Streaming surpasses linear TV as Mobile viewing and free content redefine the market
87% of German adults now stream video content, overtaking linear TV at 86%, while mobile usage dominates, FAST channels gain traction, and paid subscriptions face mounting pressure from rising costs and demand for free alternatives.
3 SEP 2025
Trends
Gracenote launches AI-Powered MCP Server to enhance TV search and discovery
The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.
29 JUL 2025
Corporate Moves
BBC News appointed Anjali Kapoor as AI, Innovation and Growth Director
Anjali will start in September and will join the BBC News Board.
18 JUL 2025
Trends
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending
Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
3 JUL 2025
Trends
USA: Smart TVs consumption grows in a fragmented landscape
Roku and FireTV gain market share as AI brings new hope for content discovery.