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The Chief Content Officer, Development at Banijay, talks about the company's AI Creative Fund, a new opportunity for producers and labels across 21 territories to showcase ideas using technology and innovation.

Banijay announced the AI Creative Fund, a new opportunity for producers and labels across the company’s 21 territories to showcase ideas with technology and innovation at their heart.

Some of the world's biggest advertisers are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives told Reuters.

According to the Writers Guild of Great Britain, 65% of respondents to a recent survey said they believed that the increased use of AI will reduce their income from writing, whilst 61% were worried that AI could replace jobs in their craft areas.

Se utilizaron siete herramientas de inteligencia artificial en la producción del promocional para el siguiente episodio de "Horizonte", de Cuatro.