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The partnership will allow Touch Inflight to predict passenger entertainment preferences, aiming to drive satisfaction and loyalty for its airline partners.

In collaboration with the University of Chicago, McGill University, and Duke University, the researcher will also study the local community impact of hit global series.

The new program will help members of the creative industry keep track of title revenue contribution, subscriber revenue, and production revenue potential, among other measurements.

Parrot Analytics has partnered with Sony Pictures Entertainment’s Data Analytics & Business Intelligence division to support Sony’s TV programming and strategy for their businesses.

The company has further expanded its analytics suite Demand360 with the launch of Talent Demand, which offers daily updated audience demand analytics for thousands of talent across all professions.