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Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.

Following the September arrival of a new football season, the influx of new fall programming across broadcast channels in October resulted in a 9.8% jump in viewing, boosting broadcast’s share of total TV usage to 26%

According to Ampere Analysis' report "How original are SVoD Originals?" including Unscripted Originals, the share of IP-based commissions stood at 42% of new movies and First run Originals in the US during the first half of 2022.

At approximately 30%, the player would enjoy a comprehensive lead on Netflix’s 23%, according to a recent study by Ampere Analysis. Hulu is currently owned by Disney (67%) and Comcast (33%), who are due to reach a sale agreement in January 2024.

Tras dos años de gestión, la compañía informó la destitución de Chapek y anunció la vuelta de Iger, quien fue su CEO durante 15 años, quintuplicando la capitalización de la compañía en el mercado durante ese periodo.