Últimas noticias sobre gracenote
11 JUN 2025
Tendencias
Publicidad contextual en CTV: mayor escala y transparencia para anunciantes
Gracenote, la unidad de negocio de datos de contenido de Nielsen, los revela en su nuevo informe sobre publicidad contextual. El estudio sostiene que la fragmentación es uno de los grandes retos de la CTV.
5 JUN 2025
Trends
Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency
As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.
30 MAY 2025
Markets
Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services
According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.
22 MAY 2025
Deals
Gracenote transforms connected cars into Sports hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto.
14 MAR 2025
Tendencias
Más del 70% de la programación de FAST se ha producido desde 2010
El dato, que surge del informe "Gracenote FAST 2025", devela que casi tres cuartas partes de los canales FAST disponibles se encuentran en Estados Unidos, el principal mercado FAST.