Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.
The company announced the launch of the reality format “Side Hustlers,” alongside a raft of new formats presented to global clients at the ITV Studios Format Festival, part of the fourth annual London TV Screenings.
The channel marks the debut of the popular entertainment show on advertising-supported streaming TV in the UK, giving advertisers a unique opportunity to appear alongside the BAFTA-winning show.
The 10 episode series, based on successful TV documentary-style series "Autopsy: The Last Hours Of", will launch initially on Spotify, Apple Music and YouTube.