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Global Agency launched their Top Secret Project "Celebrity Dreams" on October 20 at MIPCOM in St. Tropez. At the event, presented under the concept of a ‘White Launch,’ the project garnered significant interest from both clients and the media. The first sales of the format were made to the U.S. market, and it is scheduled to premiere in 2025.

This weekly drama will air on NOW on Tuesday in prime time. It is produced by Karga Seven Pictures, a Los Angeles-based company that specializes in non-fiction television, feature films, and commercials.

The Turkish distributor premiered the format for top buyers and media in an event in St Tropez, one day before launching it at MIPCOM Cannes.

The company will represent the Filipino format worldwide, except in the U.S. and Canada.

The global distributor will now represent the reality dating show worldwide.