Últimas noticias sobre linear-tv
21 FEB 2025
Trends
Linear VS Streaming, the global industry's undeniable shift
Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.
15 FEB 2024
Data
Global content: daily user engagement grew by 12% in 2023
Research by NPAW revealed a significant year of engagement and quality improvements for the industry, while big-screen experiences remain favorites.
7 JUN 2021
Data
IS SOCIAL VIDEO EMERGING AS A KEY COMPLEMENT TO LINEAR TV?
Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.
29 JUL 2020
Data
LINEAR TV REMAINS THE DOMINANT FORM OF TELEVISION VIEWERSHIP
Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.
29 JUL 2020
Data
LA TV LINEAL SIGUE SIENDO LA FORMA DOMINANTE DE VISUALIZACIÓN
La televisión lineal representó el 63% de la visualización de TV en los Estados Unidos en 2019, en comparación con el 16% que registraron los formatos largos y el 12% de la televisión PVR time-shifted, según datos de Omdia.