Últimas noticias sobre linear-tv
15 FEB 2024
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Global content: daily user engagement grew by 12% in 2023
Research by NPAW revealed a significant year of engagement and quality improvements for the industry, while big-screen experiences remain favorites.
7 JUN 2021
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IS SOCIAL VIDEO EMERGING AS A KEY COMPLEMENT TO LINEAR TV?
Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.
29 JUL 2020
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LINEAR TV REMAINS THE DOMINANT FORM OF TELEVISION VIEWERSHIP
Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.
29 JUL 2020
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LA TV LINEAL SIGUE SIENDO LA FORMA DOMINANTE DE VISUALIZACIÓN
La televisión lineal representó el 63% de la visualización de TV en los Estados Unidos en 2019, en comparación con el 16% que registraron los formatos largos y el 12% de la televisión PVR time-shifted, según datos de Omdia.