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The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.

This marks a strategic move by the platform as it expands its engagement with the global television industry.

The MipJunior programme will feature thought leaders, innovative business models, fresh content and audience insights under the banner ‘The Transformation Starts Here’; with round table networking sessions spanning both days and all areas of the kid’s eco-system.

Founded and led by producer, publisher, and media entrepreneur Rick Parkhill, BrandStorytelling has evolved over the past decade into the leading annual event supporting the growth and development of brand-funded programming in the U.S. and internationally.

After receiving 65 submissions from over 20 countries, the shortlist was narrowed down to five strong contenders.The winning concept will receive $5000 from FOX Entertainment Global.