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This year’s market saw 347 companies exhibiting in and around the Palais des Festivals, up from 320 from last year.

The program includes a Media Mastermind Keynote featuring the acclaimed filmmaker J.A. Bayona, as well as the world premiere of the highly anticipated period drama "ENA. La Reina Victoria Eugenia." Additionally, there has been an increase in Spanish presence at the 40th edition of the world's largest TV content market.

El programa incluye una Keynote de Media Mastermind que contará con el aclamado cineasta J.A. Bayona además del estreno mundial del esperado drama de época "ENA. La reina Victoria Eugenia". Por otra parte, ha habido un Incremento de la presencia española en la 40ª edición del mercado de contenidos de TV más grande del mundo.

The MIP Innovation Lab will host a daily curated programme with dedicated summits on FAST, AI, Streaming and Connected TV aimed at equipping companies with the latest insights and introductions to potential partners in these rapidly evolving sectors.

The session will be staged on the first full day of MIPCOM Cannes on October 21 at 10.20 in the Grand Auditorium of the Palais des Festivals.