The latest installment of the acclaimed German family saga will debut before an international audience of more than 10,500 industry delegates, reinforcing the global reach of the “Ku’damm” franchise.
The newly reformatted MipJunior will host 900 delegates from over 60 countries, leading into Mipcom Cannes which drew 10,500 participants from more than 100 nations last year.
The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.