MIPCOM CANNES revealed an ambitious new focus and lineup for its 2025 edition, taking place from 13 to 16 October, placing the creator economy at the very heart of the world’s largest market for television and streaming content.
Major players converging in Cannes in 2025 span the creator economy, production, distribution, and brand-funded content. These include YouTube, Dhar Mann Studios, Snapchat, Samsung TV Plus, TikTok, TUBI, and Luma AI, among many others, joining global groups and studios such as All3Media, Banijay, BBC Studios, Beta Film, Disney, Fifth Season, Fox Entertainment Global, Fremantle, Global Agency, ITV Studios, Lionsgate, Mediawan, Mediapro Studios, Nippon TV, Paramount Global Entertainment, Sony Pictures Entertainment, Warner Bros. Discovery, and ZDF Studios. Agencies including Dentsu, Digitas, and McCann will also be present, alongside brands such as Ancestry, Indeed, Mattel, and Toys“R”Us, as well as creators including After Studio’s Callux and RVBBERDUCK, and Kevin Tran.
The creator economy will permeate every aspect of the market, from stages to stands, meeting spaces, networking events, and specialist summits over four days in the Palais des Festivals and its surroundings.
For 2025, several new and expanded elements have been introduced. YouTube will make its first major presence at the market with a dedicated space, daily workshops, speaker sessions, and a Headliner keynote featuring Pedro Pina, VP YouTube EMEA, and Jasmine Dawson, SVP Digital, BBC Studios, in conversation with Media Cartographer Evan Shapiro. The MIP CREATIVE HUB, previously known as the PRODUCERS HUB, will expand its role as a beachfront destination for co-production, incorporating creators, digital studios, and brands into a four-day program of panels and matchmaking. Meanwhile, the BrandStorytelling Summit, which has been staged at the Sundance Film Festival over the past decade, will hold its first international edition, bringing together brands, digital content creators, agencies, and producers to nurture new brand-led projects.
In addition, a dedicated AI Summit will form part of an expanded MIP INNOVATION LAB, the theatre, networking, and demo space that debuted last year, focusing on areas at the intersection of content and technology. An International Drama Co-Production Summit will feature exclusive analysis, strategy presentations, and an issues-led panel discussion with participants including Caroline Benjo, Co-CEO and Producer at Haut et Court; Christian Vesper, CEO of Global Drama and Film at Fremantle; and Steve Matthews, Joint Head of Scripted, Creative at Banijay. MIPJUNIOR, the pre-MIPCOM Kids conference and networking market held on 11-12 October, has been reformatted for 2025 to help companies maximize business across attention, creator, and experience economies, moving into the Palais des Festivals and establishing a brand-new dedicated matchmaking venue.
These new initiatives complement the high-profile main stage keynotes and screenings in the Palais des Festivals. Keynotes will feature Robbie Brenner, President of Mattel Studios and Chief Content Officer, together with Josh Silverman, Chief Franchise Officer; Kim Miller Olko, CMO of Toys“R”Us and President of Toys“R”Us Studios; Elisabeth d’Arvieu, CEO of Mediawan Pictures; and Marco Bassetti, CEO of Banijay Entertainment & Banijay Live, who will receive the 2025 Variety Vanguard Award. World premieres will include Boston Blue (Paramount Global Content Distribution) and Ku’damm 77 (ZDF Studios), alongside an exclusive preview screening of The Miniature Wife (Sony Pictures Television), with cast members Donnie Wahlberg and Sonequa Martin-Green attending for Boston Blue, and Matthew Macfadyen, O-T Fagbenle, and Sian Clifford for The Miniature Wife. The MIPJUNIOR World Premiere will feature Ki&Hi in the Panda Kingdom (Mediawan Kids & Family), attended by YouTuber, co-creator, and showrunner Kevin Tran, based on his best-selling manga book series.
Finally, Lucy Smith, Director of MIPCOM highlighted the importance of the creator economy: "It marks the biggest generational shift MIPCOM has ever seen. It is no longer emerging—it has arrived, signaling a new era of storytelling, distribution, and monetization. Everything we are staging this year has the singular focus of bringing together mainstream media and the creator economy," expressed.
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