Últimas noticias sobre mattel

Mattel announces new brand organization leadership and marketing integration 4 SEP 2025

Deals

Mattel announces new brand organization leadership and marketing integration

Roberto Stanichi promoted to newly created role of EVP and Chief Global Brand Officer. Lisa McKnight, Executive Vice President and Chief Brand Officer, will depart the company following a period of transition.
MIPCOM 2025: Mattel Content and Franchise heads to deliver a joint Keynote 23 JUL 2025

Trade Shows

MIPCOM 2025: Mattel Content and Franchise heads to deliver a joint Keynote

The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.
Mattel combines Film and Television units to create Mattel Studios under the leadership of Robbie Brenner 3 JUN 2025

Corporate Moves

Mattel combines Film and Television units to create Mattel Studios under the leadership of Robbie Brenner

Brenner continues to report to Chairman and Chief Executive Officer Ynon Kreiz. Mattel Studios also named Jennifer Breslow as Head of Television and Darian Lanzetta and Tom McNulty as Senior Executives, Film, each reporting to Brenner.
Fremantle acquired global production and distribution rights for "Scrabble" 4 MAR 2025

Production

Fremantle acquired global production and distribution rights for "Scrabble"

Originally developed and produced by Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative for The CW, David Garfinkle, Gabriel Marano, and Michelle Mendelovitz served as executive producers.
Mattel and ITV announce brand new game show "Pictionary" 23 OCT 2024

Production

Mattel and ITV announce brand new game show "Pictionary"

The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.