Últimas noticias sobre mediaocean

¿Qué cambiará en 2025 para el mercado publicitario? 14 ENE 2025

Pronosticos

¿Qué cambiará en 2025 para el mercado publicitario?

Un informe de perspectivas publicitarias de Mediaocean para 2025 reveló que la inteligencia artificial generativa y la automatización lideran la evolución del marketing.
What will 2025 bring for the advertising industry? 13 ENE 2025

Forecasts

What will 2025 bring for the advertising industry?

Mediaocean’s 2025 Advertising Outlook Report revealed a generative AI and automation lead marketing evolution.
USA: CTV surpassed AI as top consumer trend 4 SEP 2024

Trends

USA: CTV surpassed AI as top consumer trend

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
USA: companies are increasing its ad spend in CTV 2 SEP 2024

Forecasts

USA: companies are increasing its ad spend in CTV

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.
AI emerges as the most important consumer trend for marketers 2 JUN 2023

Data

AI emerges as the most important consumer trend for marketers

Mediaocean has released its “2023 Mid-Year Advertising Outlook” report, which reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year.