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MIP London is the new international multi-genre content market, screening and networking event launching in the heart of London’s West End from Sunday 23 February to Thursday 27 February 2025 at the central Savoy Hotel and adjacent IET London conference centre.

More than 100 exhibitors, producers, and buyers from an expected 80 countries and approximately 5,500 delegates will participate.

Prize includes development contribution of €2000 for winning project. The competition received 89 submissions.

The company will manage Media, Digital and L&M rights worldwide (except North America which is being handled by Bejuba Entertainment). The title is developed and produced by North American company Battle Island.

The objective is to co-develop new entertainment formats for the international market. The debut of this partnership will be the project "Lovers or Liars?" set to showcase at MIPFORMATS 2024.