New partnerships between Samsung TV Plus and European broadcasters, including ZDF, ITV Studios, Viasat World, and Newen, demonstrate the growth of FAST channels in Europe.
Serra will be in charge of developing the sales activity in the US, English-speaking Canada, Japan, German-speaking Europe, and Eastern Europe and will oversee sales/presales in Scandinavia.
France's Le Autorité de la Concurrence has raised many significant competition concerns about the local merger, especially regarding the advertising market.
The initiative, driven by the company's CEO Bibiane Godfroid, intends to facilitate access to training to young creatives of different cultural backgrounds, both in France and internationally, and will also work on partnership development.