Últimas noticias sobre ott

De acuerdo con el análisis de la agencia reguladora brasileña Anatel, es posible afirmar que hoy la televisión paga tradicional (SeAC) tiene menos del 12,7% del mercado relevante de televisión.

Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Comscore pronostica un crecimiento acelerado en la inversión en CTV en la región y sugiere a los anunciantes y creadores de contenido adaptar formatos publicitarios a la experiencia CTV y aprovechar la visualización compartida en OTT.

The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.

This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.