Últimas noticias sobre rakuten
4 FEB 2025
Pronosticos
España: La Televisión Conectada alcanzó el 94% de los hogares en 2024
Según la plataforma Adform, la penetración, el consumo y la inversión de CTV no dejó de crecer y aspectos como la calidad de los impactos, la poca saturación y la capacidad de penetración a través de los datos, hacen que sea el complemento perfecto para cualquier estrategia de marketing omnicanal.
21 AUG 2024
Streaming
Netflix announced 150% increase in upfront ad sales commitments
The company closed deals with companies from industries such as consumer packaged goods (CPG), technology, entertainment, automotive, quick service restaurants (QSR), and retail.
19 JUN 2023
Streaming
Autentic positions as a strong player in the FAST business
With its channel business, the leading company in factual content builds on its extensive experience in sales and distribution.
8 JUN 2023
Streaming
Filmrise reaches 250 FAST channels, with 133 new brands set to launch in 2023
FilmRise has hit a significant milestone as the company confirmed 384 FAST channels on streaming platforms in 2023, both domestically and internationally, including 18 new channels just launched in the past month.
18 APR 2023
Data
Cristian Liarte: “Originals are our way of telling the world what we are as a company”
Cristian Liarte, Head of Original Content at Rakuten TV, describes the company’s content strategy and emphasizes the importance of original shows.