ITV Studios will launch "The Graham Norton Show" Channel on the Roku Channel in the USA and Canada, as well as three further Canadian offerings, including Jeremy Wade’s "River Monsters".
Roku's gross profit rises by 15% year over year, reaching $388 million. Meanwhile, the number of streaming households for Roku totals 81.6 million, with a net increase of 1.6 million from Q4 2023.
The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.