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La empresa colombiana utilizará el conjunto de soluciones basadas en la nube de Amagi, que incluye emisión automatizada, programación de contenido, análisis avanzados y herramientas publicitarias.

The Colombian company will leverage Amagi's cloud-based solution suite, which includes automated playout, content scheduling, advanced analytics, and advertising tools.

According to Amagi, TV networks drive a 40% share in total Hours of Viewing (HOV) across these channels. Additionally, among Amagi-delivered FAST channels, Global HOV (31%) and ad impressions (26%) continued to show double-digit growth during the comparison period (Q2 2024 versus Q2 2023).

There has been a consistent growth in ad impressions within the global FAST market, with increases of 15% in the third quarter and 28% in the fourth one, Amagi revealed in its latest report.

Amagi launched its ninth Quarterly Global FAST Report, which confirms that 2023 has been a successful year for the FAST sector. By 2027, OMDIA projects will grow to $12 billion in revenue, and Statista expects it will reach 1.1 billion users.