According to recent Nielsen data, the growth of streaming continues to change history, as streaming viewership hit yet another new high in May, claiming 31.9% of total TV time.
The most aggressive counter programming event of the streaming era kicks off this weekend, according to Parrot Analytics, with Netflix's “Stranger Things” season four, part one, and Disney+’s “Obi-Wan Kenobi” debuting on the same day.
Con las dos primeras temporadas de "Stranger Things", la operadora busca atraer clientes y ampliar el catálogo de su plataforma VOD; en tanto Netflix promociona el estreno de la cuarta temporada de la serie.
Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.