Últimas noticias sobre upfront

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.

The initiative grants top buyers early access to highly anticipated series, featuring exclusive premieres from Germany, Norway, Iceland, UK, South Korea, France, Switzerland, Luxembourg, Belgium, and Italy.

En el segundo año de negociaciones Upfront de Netflix, la compañía cerró acuerdos con todos los principales holdings publicitarios y agencias independientes, con un incremento de más de 150 % en ventas anticipadas de anuncios en comparación con 2023.

TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business.