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The Rai event highlights animation, explores creative possibilities between the two regions, and examines the synergies shaping future collaborations.

The series is set to premiere in 2025 across the Nordics on SVT, NRK, DR, YLE, and RUV, with additional co-production partners ZDF, NPO, and VRT.

The first episode has been watched in full already by 548,000 viewers, making it not only the streamer’s most-watched series of the week, but also the biggest single-week number in the country ever.

The event gathered 4,628 trade professionals from 59 countries and regions, including a 10% increase in buyer attendance.

ITV and CW joined by global partners for the Snowed-In Productions’ series including Prime Video, NBC Universal, CBC and Magenta TV.