"Queen of Fucking Everything" delivers YLE's best first-week ratings of all time

Rabbit Films' comedy crime series "Queen of Fucking Everything" (6 x 50’) premiered on 1.1.2025, delivering the best first-week performance in public broadcaster YLE's history.  In a country of 5 million inhabitants, there have been a spectacular 4 million combined unique starts for all the episodes of Queen of Fucking Everything on YLE Areena, the broadcaster’s VOD platform. The first episode has been watched in full already by 548,000 viewers, making it not only the streamer’s most-watched series of the week, but also the biggest single-week number in the country ever.

On the linear side, things are looking equally bright. The first episode aired on Sunday 5.1.2025 at 9pm on YLE1, and reached a peak of 1,017,000 viewers, with an average of 616,000. Combined, episode 1 has amassed a Total-TV viewership of 1,143,000 (3+). This made it the most-watched non-sports programme of the week in the whole country.

Jarmo Lampela, Head of Drama at YLE, celebrated the success:“This is an excellent start! The series has clearly garnered the most views within a week of its release compared to other domestic drama series over the past several years. It’s also an extremely positive sign that the final episode of the season has gained viewers so quickly, meaning that people are binge-watching the full series in one go," stated.

The title tells the story of leading Helsinki real estate agent and high society fixture Linda, who wakes up one morning to find her husband missing, probably dead, leaving her owing millions of dollars in debt. Unwilling to give up her lifestyle, Linda turns to a life of crime to keep up appearances. She starts with small-time theft, but is then drawn deeper into Helsinki’s criminal underworld, and in the end… murder. Eventually, she rises to become the Queen of Fucking Everything.

"Queen of Fucking Everything" is a Rabbit Films production for YLE, written and directed by Tiina Lymi. The series is part of the NEW8 European Public Broadcaster project and is the first series in the collaboration to come out of Finland. Through the scheme, the rights have been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland). International sales of both the finished series and format are handled by Rabbit Films.