The blue pup strikes again: BBC Studios has renewed its global licensing partnership with innovative toy company Moose Toys for kids property "Bluey". The BBC Studios’ licensee will remain the global master toy partner for the EmmyAward-winning animated TV sensation "Bluey" in all territories.
The landmark multi-year renewal will build on the global success of Moose’s toy range. It also follows hot on the heels of ABC Australia and Disney platforms’ simultaneous global premiere of the extended special Bluey episode ‘The Sign’, which welcomed critical and audience acclaim across the world. ‘The Sign’ gathered more than 10 million views worldwide on Disney+ 1 in the week after its release, and is the top ABC program of 2024 YTD and the highest ABC program of all time on ABC iview 2 . Additionally, BBC Studios recently revealed that a collection of new ‘Bluey Minisodes’ are set to premiere on the Australian Broadcasting Corporation (ABC) in June for audiences in Australia, and will be available on Disney Jr. and Disney+ this July.
Andrew Carley, Director of Global Licensing at BBC Studios referred to the phenomenon: “With global fandom for 'Bluey' showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come. Moose’s translation of the 'Bluey' brand is best-in-class. They continue to consistently deliver brilliant products that captivate young imaginations and inspire un-paralleled play experiences that celebrate the spirit of 'Bluey' perfectly," noted.
On his part, Paul Solomon, CEO, Moose Toys understands Bluey as a celebration of Australian culture: “We feel very lucky to be part of the awesome team that brings Bluey’s much loved characters to life for kids around the world. 'Bluey' has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, 'Bluey' reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of 'Bluey' to life than a family-run, Aussie toy company like us;" stated.
Moose Toys are aligning with BBC Studios’ 2024 ‘Family Trip’ theme for Bluey with a strong Fall line- up. This Autumn/ Winter, fans will see Bluey reaching new heights with a 3-in-1 airplane playset that transports her and the family to a resort vacation. Kids will also delight in new additions to the top- selling plush assortment, with fan favorites including Pilot Bluey, Travel Bingo and Princess Muffin, and engage the Heeler family in imaginative new ways to gather and play in the new Celebration Home, a spacious two-level playset.
Following its debut in Australia in 2018, "Bluey" has gained millions of fans around the world. The Emmy and BAFTA Award-winning animated TV juggernaut airs in over 140 countries and was the most streamed kids show last year in the US, doubling its viewing time from 2022 to 43.9 billion viewing minutes. Since its first year, Bluey toys have consistently won accolades from trade and consumer publications, toy and licensing industry associations and top retailers around the world, amassing more than 50 awards and nominations in five years. Bluey’s phenomenal popularity across the globe enables its licensing program to grow at pace with products launched in over 49 countries, and over 20 million books sold worldwide in more than 20 languages.
The series streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Junior and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. In its native Australia, the show goes out on ABC.