18 NOV 2021

Wildbrain partners with Jakks Pacific Master for "Chip & Potato" toy line launch

The company will handle all manufacturing aspects of the launch across North America, the UK and Australia. The third season of the title was recently acquired by Netflix following a successful launch for its previous seasons.

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WildBrain has selected manufacturer Jakks Pacific Master to initiate a partnership for its hit animated preschool brand, "Chip & Potato's" new retail line. Additionally, Netflix has picked up Season 3 of the season, as well as a few extras.

 An original series produced by WildBrain and Darrall Macqueen, the 20-part show first launched on Netflix in 2019 and is also available on Netflix Junior’s YouTube channel. “With its diverse characters, charming visual style and international fan base, Chip and Potato offers significant potential in the L&M space," Jasen Wright, VP of North America at WildBrain CPLG, said. "Welcoming JAKKS Pacific on board marks a meaningful first step as we unlock consumer products opportunities for this original property. JAKKS is perfectly placed to translate the fun, colorful and inclusive world of Chip and Potato into an imaginative toy range for young fans.”

The Master Toy partnership with JAKKS Pacific will launch the brand from the screen to the toy shelf, as JAKKS Pacific develops a range across multiple toy categories, including plush, figures, playsets, and role play for North America, the UK and Australia. Launch for the range is scheduled from Fall 2022. The deal with JAKKS Pacific was brokered by WildBrain’s consumer products licensing agency, WildBrain CPLG.  “Chip & Potato is a terrific example of WildBrain’s brand capabilities extending from development and production, through global distribution, to consumer products licensing," Wright said. "'Chip & Potato' has captured the hearts of kids and families around the world, and it’s been a delight to work with Netflix and Darrall Macqueen to deliver this original property to a huge global audience. We look forward now to extending that enjoyment off screen for kids with new toys from JAKKS Pacific.”

Produced at WildBrain’s Vancouver animation studio, the title shows a five-year-old pug whose life is about to change. She’s going it alone at kindergarten, play dates and sleepovers, facing big life challenges without grown-ups. There to help and comfort Chip whenever she needs it is her best friend Potato: a little “toy” who she snuggles in her pocket. However, Potato is actually a real, living mouse who must be kept a secret.

With its diverse characters, charming visual style and international fan base, Chip and Potato offers significant potential in the L&M space. Welcoming JAKKS Pacific on board marks a meaningful first step as we unlock consumer products opportunities for this original property. JAKKS is perfectly placed to translate the fun, colorful and inclusive world of Chip and Potato into an imaginative toy range for young fans.” Jasen Wright VP of North America, Wildbrain CLPG