WildBrain has established new festive collaborations with the popular US donut franchise chain, Duck Donuts for the Strawberry Shortcake brand, and an immersive experience at The Candy Cottage of Christmas Magic at the Rockefeller Center. “Strawberry Shortcake has been a part of making the holidays bright for families for more than 44 years, and we’re excited to collaborate with Duck Donuts and The Candy Cottage of Christmas Magic to bring new festive experiences to fans,” Melissa Goodrich, Director, Franchise Strategy, WildBrain said.
The seasonal activations follow the launch of WildBrain’s new CG-animated Netflix special, "Strawberry Shortcake’s Perfect Holiday," which tells the story of Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration.“These are just some of the many ways our fandom can celebrate their love of Strawberry Shortcake this holiday season," Goodrich said. "We’ve launched several new toy and fashion collections for fans of all ages, created exclusive holiday recipes and sweet treats, and released an all-new animated special on Netflix, which is the perfect holiday treat for the entire family to enjoy together.”
In light of the holidays, Duck Donuts is hosted an exclusive sweepstakes to find the ultimate Duck Donuts Sweetest Fan.* Under the new Strawberry Shortcake themed partnership with "Duck Donuts," which was secured by WildBrain’s franchise team, a competition will be held to find the Duck Donuts Sweetest Fan and Their Berry Bestie. To enter, fans need to submit a video via social media of how they and their bestie celebrate life’s sweetest moments with the brand’s sweet treats. The prize will be an all-expense-paid trip to Duck Donuts headquarters in Mechanicsburg, Pennsylvania, and also includes a private screening of the Strawberry Shortcake’s Perfect Holiday special. Additionally, Duck Donuts has a Strawberry Shortcake themed donut, featuring strawberry icing, graham cracker crumbs and marshmallow drizzle that will be highlighted as part of the collaboration.
The "Strawberry Shortcake" themed event took place The Candy Cottage of Christmas Magic 18 November and follows the brokering of a partnership by WildBrain’s franchise team with We are Smile Studio, a new company creating immersive theatrical experiences founded by six-time Tony Award-winning theater and film producer Arielle Tepper and Creative Producer Vance Garrett.
During "The Candy Cottage of Christmas Magic" themed experience, registered guests for the free event had the opportunity to meet Strawberry Shortcake character and enjoy branded sweet treats. Visitors also received a recipe card for Strawberry Shortcake’s Candy Cottage Peppermint Chocolate Cinnamon Buns, and on 18 November the Café Grumpy in Rockefeller Center offered a complimentary strawberry-infused holiday drink, exclusively available for the Strawberry Shortcake event.
A new "Strawberry Shortcake" art installation by famed artist SpooksieBoo will also feature, with the first 300 fans receiving an exclusive SpooksieBoo collectible pin. Classic Strawberry Shortcake dolls from licensee Jay Franco will also be on display throughout the event. The partnerships with SpooksieBoo and Jay Franco were brokered by WildBrain’s global licensing agency, WildBrain CPLG.
Strawberry Shortcake has been a part of making the holidays bright for families for more than 44 years, and we’re excited to collaborate with Duck Donuts and The Candy Cottage of Christmas Magic to bring new festive experiences to fans.” Melissa Goodrich Director, Franchise Strategy, WildBrain