All3media International expands EMEA sales team with new hires and promotions

Elin Thomas was hired as SVP for French-speaking Europe and Peta Sykes, Ben Packwood and Jonathan Hughes were promoted VPs for their respective regions.


Elin Thomas


All3Media International has appointed Elin Thomas as SVP for French-speaking Europe and has promoted EMEA Sales Managers Peta Sykes, Ben Packwood and Jonathan Hughes to VPs for their respective regions.

The ex  NENT Studios UK executive, Elin will now join All3Media International in a permanent SVP role, taking over sales to French-speaking Europe from Graham Spencer, SVP EMEA, who retires this month. Reporting to Stephen Driscoll, EVP EMEA, and based at the company’s London office, Elin will also have additional responsibilities for pan-territory format sales in EMEA.

In recognition of their significant contributions to All3Media International’s success in the region, three Sales Managers in the EMEA team have been promoted to VPs. Peta Sykes is now VP for Scandinavia; Ben Packwood is now VP for Eastern & Central Europe; and Jonathan Hughes is now VP for Germany, Benelux, Austria & Switzerland.

Stephen Driscoll, EVP EMEA at All3Media International, commented, “We would all like to express our sincere thanks to Graham, who has been instrumental in building the flourishing business we now see across the EMEA region. With so many exciting deals in the pipeline in 2022, we are delighted to pass the baton on to Elin – her wealth of EMEA sales experience will be invaluable as we continue to build on the potential of our content in this vibrant region. We are also very pleased to confirm Peta, Ben and Jonathan’s promotions, which are well deserved following their own important contributions to our EMEA success.”