All3Media International expands its executive sales team in Asia

All3Media International has confirmed a set of promotions and hires at its Singapore office following a rise in demand for its multi-genre content and formats across the region. Kit Yow, currently Sales Manager, has been promoted to Vice President, Sales. In this new role, Kit will continue to report to Sabrina Duguet, EVP Asia Pacific, and will focus on sales to China, Japan, Korea, Taiwan, and pan-Asia. Alexander Euler, currently Senior Executive Assistant, has been promoted to Commercial Executive for Australia and New Zealand, set to focus on secondary rights as well as working with Julie Dowding, SVP of Australia and New Zealand on sales of new content, and Sabrina Duguet on formats sales.

Amanda Pe is joining the team as Sales Executive. Reporting to Sabrina Duguet, she will be responsible for finished program and format sales in India, Mongolia, and territories across South East Asia. Amanda comes from Fremantle, where she worked as a Sales Coordinator for 3 years. A second new hire sees Ellice Low appointed to the position of Media Coordinator. Ellice will assist Sabrina Duguet, Kit Yow, and Amanda Pe, and will also take over the administrative organization and management of the Singapore office.

“We’re very pleased to announce these latest promotions and hires at our Singapore office as we continue to build on the success of our diverse multi-genre portfolio across the Asia Pacific region. 2021 saw our scripted formats going from strength to strength, our scripted tape sales increasing as we met demand from newly launched VOD platforms, and our high-quality entertainment slate attracting many new local adaptations. Promoting Kit and Alexander recognizes their fantastic contribution to this success and welcoming Amanda and Ellice to the team puts us in a great position to take our premium television content to even more new clients and new viewers throughout this vibrant market, Sabrina Duguet, All3media's EVP Asia Pacific, said. 

Moreover, ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, will be the home to the Indian adaptation of the UK hit drama "CHEAT" – aka "Mithya". Produced by Applause Entertainment in association with Rose Audio Visual Production and directed by Rohan Sippy, Mithya, a 6-part series, features a compelling cast led by Huma Qureshi and Avantika Dassani and supported by Parambrata Chatterjee, Rajit Kapur, and Samir Soni in pivotal roles.

Amanda Pe of All3Media International’s APAC team said: “This brilliant new execution of Cheat, our drama that pits a female University lecturer against her startlingly bright female student, marks a first for us at All3Media International working with Applause Entertainment.  Mithya has garnered outstanding talent in its production and the results look quite amazing. This is a story that Indian audiences will surely love.” 

“The show marks our first production with All3Media International," Sameer Nair, CEO of Applause Entertainment, added. "We love to entertain audiences and in 'Cheat' we found the perfect format, a thrilling psychological drama offering brilliant roles for female talent and set in an educational universe, a story that resonates with Indian audiences."