All3Media International’s “The Traitors” travels to Latin America

Independent distributor All3Media International announced “The Traitors” has also found its first partner in Latin America, as NBCUniversal Latin America acquired the first season of Peacock’s Emmy winning version.

Produced by Studio Lambert, Peacock’s first season was recently awarded the Emmy for “Outstanding Casting for a Reality Program.” Set in a remote castle in the Scottish Highlands with Scottish-born actor and presenter Alan Cumming, celebrities and civilians come together to complete a series of challenges with the objective of earning a cash prize of up to US$250,000. The twist on this reality show is that three contestants will be coined traitors whilst the others are faithfuls. The traitors will have to steal the prize from the others and eliminate fellow contestants without being found out.

“The dramatic, addictive, immersive world of ‘The Traitors’ offers perfect viewing for audiences across the region, and I am thrilled that NBCUniversal is our first partner to bring the format to Latin America,”  commented Yari Torries, VP Latin America at All3Media International.

Internationally, “The Traitors” has become a ratings-hit and multi-award winning format. Created in the Netherlands by IDTV, an All3Media company, “The Traitors” format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4.