Animaccord drives multiple licensing program in the Iberia region

The international studio has reached a raft of deals for its hit brand "Masha and the Bear" in Spain and Portugal through its licensing agent El Ocho.

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"Masha and the Bear"

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Animaccord, together with its licensing agent in Iberia El Ocho, have recently carried out a number of new CP deals for "Masha and the Bear" property in the region. In Spain, Famosa, one of the world's leading toy brands, has developed and will bring to the market a new licensed amusement plush toy collection by the second half of 2022. Ataa Cars will produce Masha and the Bear ride-on cars that will be distributed through e-commerce and stores across Spain and Portugal during the FW’22 season.

Trasto Books have recently launched personalized education books with the characters. In addition, Grupo Anaya S.A. have prolonged the licensing agreement with Animaccord to continue releasing branded books in Spain, whereas Penguin Random House remains the book publisher in Portugal. Additionally, in Portugal, Zero A Oito successfully released Masha and the Bear magazines across the country.

El Corte Ingles, one of the largest Spanish retailers, arranged a summer promo for "Masha and the Bear" brand within its digital catalogue. Lemon, will continue with a live show tour across Spain and Portugal in September-October 2022, where the show toured earlier in the year.

Regarding the media coverage in the region, Canal Panda in Spain (AMC Networks International Southern Europe) will bring to screens new episodes of the “Masha and the Bear” Season 5 and “Masha and the Bear: Nursery Rhymes” in Q4’2022.

In Portugal and Spain, HBO Max, following its media deal with Animaccord, will release first episodes of “Masha and the Bear” Season 5 in December 2022 as well as “Masha and the Bear: Nursery Rhymes” in November 2022. Moreover, the platform will launch the spinoff “Masha’s Spooky Stories” in October 2022.