The company has closed several licensing deals for the hit animated show, and France TV, Rai and De Agostini will continue including “Masha and the Bear” on their programming.
The collection includes T-shirts of various designs with the cartoon characters and is available starting June in over 1,400 retail stores across the country.
The popular show has reached 100 billion views worldwide on YouTube last year, and it continues its international licensing, media and promotional activities.