BANIJAY ASIA UNVEILS “SURVIVOR”’S RETURN TO INDIA

Banijay Asia announced the return of the iconic format, "Survivor," to the Indian region. General entertainment channel, Zee Tamil, is tasked with debuting the well-known reality show.“As a channel, we have always committed ourselves to engage and entertain our audience with innovative content and variety in reality entertainment," Siju Prabhakaran, EVP, and South Cluster Head, ZEEL, said. "The new reality show 'Survivor' would definitely set new benchmarks in reality show formats in India.”

Produced in more than 40 territories, the global hit and the super brand serve as one of the most-watched formats worldwide. Banijay Asia is set to produce the adventure reality title for OTT platform ZEE5. “From the production value to the portfolio of talent, Zee Tamil has truly embarked on a journey in partnership with Banijay Asia to redefine quality entertainment in the market,” Prabhakaran said.

Most recently, Globo relaunched “Survivor” in Brazil after 12 years of air in the region. In addition, its Southern region success, over 10 million viewers tuned in to the 40th season last year on CBS in the U.S., the latest Australian adaptation was seen by nearly 40% of the population, and the most recent French version, Koh Lanta, ended as number one in its slot. “'Survivor' is a show that has a global fan base,” Deepak Dhar, CEO of Banijay Asia, said. “The format is unique, adaptable, and has the potential to match audience sensibilities across the board.”

“Survivor” tests the spirit of a group of ordinary people who must use their survival instincts to find food, shelter and make it through a naturally intense environment. This launch in India marks the 48th iteration of the show since its launch in 1997, with this year being the most successful for all 22 productions. “‘Survivor’ has huge global appeal, offering excitement, escapism, and entertainment, all rolled into one,” Lucas Green, Global Head of Content Operations at Banijay, said. “It’s an evergreen format which consistently delivers, and the fact that this year is the most successful in the show’s history is testament to its enduring relevance to audiences worldwide.”