Banijay launches "Mr Bean" in the Metaverse universe

The initiative will be carried out in collaboration with intellectual property specialist, Metaverse architects and executives in the Web3 revolution; FOMO Lab.

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Banijay has launched its first activation in the Metaverse with a "Mr Bean NFT" release, in collaboration with intellectual property specialist, Metaverse architects and executives in the Web3 revolution; FOMO Lab.“Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands," Owain Walbyoff, Chief Commercial Officer, Banijay said. "With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long term value for the lucky few who manage to purchase them.”

Customers will have access to "Mr Bean" digital assets and collectibles, inspired by the hit animated series. Available via FOMO Lab’s marketplace, The Avenue, the genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles, purchasable from 25th May using cryptocurrency Ether on FOMO Lab’s NFT marketplace, TheAvenue.market. “"FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 Community changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection, available via our marketplace The Avenue. We are continuously evolving our product offering, working closely with tier one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”

By purchasing "Mr Bean: The Animated Series's" digital collectibles, holders will also have access to phygital rewards, competitions and redeemables including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022. The title is produced by Tiger Aspect Kids and Family, part of Banijay Kids and Family. "I think that this is a great idea. Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms," Mr Bean co-creator and actor Rowan Atkinson said.

FOMO Lab is leading the Web3 revolution, emerging as the gatekeeper of intellectual property by guiding and protecting brands as they enter the Metaverse and NFT space. FOMO Lab is the trusted partner of choice, with recent collaborations including road racing cyclist Mark Cavendish, MEFCC (Middle East and Film Comic Con), entrepreneur Roland Berger, and the heavyweight champion Tyson Fury alongside other tier one brands. The legacy NFT collection with Tyson Fury saw FOMO Lab achieving the highest bid in NFT boxing history, selling the 1-of-1 NFT for $987,000

The company has developed a product suite which includes a multi-chain NFT marketplace, a staking ecosystem, FOMO Lab Launchpad, a revolutionary Metaverse platform with a mobile social application for NFT collectors, and many more products. The Avenue provides its holders with full control over their digital assets with over 3,000 users signed up, alongside an average visitor count exceeding 30,000 monthly. FOMO Lab is truly bringing NFTs to the masses, ensuring that NFT utility, Web3 and Metaverse applications are here to stay.

Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long term value for the lucky few who manage to purchase them.” Owain Walbyoff Chief Commercial Officer, Banijay