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The initiative will be carried out in collaboration with intellectual property specialist, Metaverse architects and executives in the Web3 revolution; FOMO Lab.
The company announced the appointment of Antonia Gilham as Group Director, Music & Secondary Rights to lead the setting and executing of Banijay’s global strategy in this space.
Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music.
Liderada por la recientemente nombrada Chief Commercial Officer, Owain Walbyoff, Banijay Brands comprenderá todos los negocios de licensing, merchandising, gaming, gambling y música.