Banijay recently unveiled a new adaptation of cinematic and authentic reality competition format, "The Bridge," for KykNET in South Africa. “'The Bridge' delivers a high-stakes reality competition packed with gripping challenges, in a breathtaking location that has proven to be popular with audiences around the world," Robin Pollok, VP Sales Africa, Middle East, Greece & Israel, Banijay Rights, said. "We are excited to watch this incredible show travel to new horizons and license a format with KykNet for the first time."
A deal with Banijay Rights will see the series produced locally by Red Pepper Pictures and marks the 11th adaptation of the hit show. The agreement was brokered by Robin Pollok, VP Sales Africa, Middle East, Greece & Israel, Banijay Rights. "We are certain that viewers in South Africa will be equally captivated when it makes its debut," Pollok said.
"The Bridge" is an original Banijay format, created by Zeppelin (Banijay Iberia), and has launched in Australia, Brazil and the UK, where it returned with a second season in 2022 and was number one in the slot for younger viewers, increasing the usual slot norm significantly. The new South African iteration follows the four new adaptations of The Bridge which aired on Prime Video in Denmark, Sweden, Norway and Finland last year, with a version for HBO Max in Hungary launching this year
"The Bridge" sees strangers join forces in a remote wild location to complete an epic challenge that will test their physical strength and mental ability. Contestants must work together to build an enormous bridge to an island, in order to get their hands on the cash prize at stake. However, only one contestant will walk away with the prize, and must decide whether to share it or walk away with everything.