BBC Nordic reached first anniversary with record growth

The company announced that it has achieved 1% audience share and grown ratings by 86% over the past 6 months and ranked number 1 in its competitive set 3 months in a row since launching in April 2023.

19 APR 2024

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BBC Studios announced that its enhanced linear channel, BBC Nordic, has achieved 1% audience share and grown its ratings by 86% over the past 6 months following its launch on April 17, 2023. Moreover, BBC Nordic has been the number one channel in its competitive set 3 months in a row this past year, bringing together the factual, lifestyle and feel-good entertainment series from the BBC for Norwegian, Swedish, Danish, Finnish and Icelandic viewers. The channel features a range of programming, from Natural History series including “Planet Earth III” and “Mammals”, inspiring documentaries such as “Louis Theroux Interviews”, lifestyle shows such as “Great Pottery Throwdown”, to family-fun entertainment including nail-biting quiz shows, “Bridge of Lies” and “Pointless” and comedy panel show, “8 Out Of 10 Cats Does Countdown” with host, Jimmy Carr.

Since launching in 2023, replacing BBC Brit and BBC Earth, “QI”, “Pointless”, “Antiques Roadshow”, “Michael McIntyres Big Show” and “World’s Most Scenic Railway Journeys” have become the most popular shows to date. For May 2024, BBC announced travel series “Where The Wild Men Are with Ben Fogle”, a new season of “Antiques Roadshow” and “Pointless”, plus new documentary celebrating the singing career of Agatha Fältskog in “Agnetha: ABBA & After”.

The company also announced that its dedicated on-demand service BBC Nordic+ has grown its library of titles since launch, top performing shows include “QI”, “EastEnders”, “Planet Earth III”, “Life Below Zero” and “The Great British Sewing Bee”. Shows coming up on BBC Nordic+ include documentaries, “Spice Girls: How Girl Power Changed the World”, “Gods of Tennis”, “Becoming Frida Kahlo”, “Attenborough at 90” and “Click For Murder” plus more episodes of fan favourite soap, “Eastenders”.

Chief Commercial Officer at BBC Studios, Arran Tindall, said: “When we launched BBC Nordic and BBC Nordic+ last year our goal was to broaden our content offering and give more audiences across the Nordics access to the very best BBC shows anytime. The rapid growth we have seen since October correlates with our new programming strategy and is a testament to the high-quality, broad content we have on offer. From the BBC’s breath-taking natural history landmarks to the very best British entertainment, there’s something for everyone to enjoy anytime. With impressive growth and an audience share of 1% in the past 6 months, I’m confident in the future and can’t wait to see what the next year will bring.”