"The Way Out"
A second season of the highly successful Belgian family entertainment show "The Way Out" got off to a strong start on April 20th on TV2 in Denmark, with a market share of 50.5% in its second episode (20-60, consolidated). The local series, produced by Blu, offers viewers a unique chance to watch and play along with their favorite celebrities as they make their way through a labyrinth of clever challenges and games.
Meanwhile, a fourth season of the same format launched recently in the Netherlands on SBS6. The first episode captured a market share of 21.7% (25-59, consolidated) in its Sunday evening primetime slot, doubling the average for the channel.
The format is also scoring high ratings in its home market on VTM, where it finished its fifth season with an average market share of 35%, up 46% compared to the average Wednesday evening share.
On each episode of "The Way Out", two different celebrity duos are sent into two identical rooms full of mysteries to be solved. "The Way Out" was created and produced by Roses are Blue and distributed by Belgian format distributor Be-Entertainment.