25 MAR 2025

Singing talent show "Lift You Up’" rocks on VTM in Belgium

The debut season dominated Friday nights, capturing a stunning 45.6% market share in the 18-44 demographic (Live+7).

"Lift You Up"

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The singing talent show sensation "Lift You Up", distributed by Be-Entertainment, shattered expectations on VTM in Belgium. The debut season dominated Friday nights, capturing a stunning 45.6% market share in the 18-44 demographic (Live+7) - nearly double the channel’s usual performance.

Gepke Nederlof, Managing Director of Be-Entertainment, says: “‘Lift You Up’ strikes the perfect balance: it is recognizable enough to draw in a broad audience, yet fresh and unique enough to keep them captivated. We couldn’t be more proud to introduce the format internationally based on such a strong first series and eagerly anticipate what lies ahead.”

GREAT OPPORTUNITY
"Lift You Up", created, produced, broadcast and distributed entirely within the VTM family, showcased outstanding musical talent and has truly delivered on its promise as a launchpad for emerging artists. Following the finale, the winner's single has climbed the charts, while two other finalists are also making waves with the upcoming release of their collaborative tracks and live performances alongside their mentors. Furthermore, one of the other favorites is gearing up to launch their debut album.

The singing talent competition "Lift You Up" elevates aspiring singers both literally and figuratively. Four famous national artists act as ‘musical mentors’, using their experience and success to support the talent that wins the competition. Together with their fans, they search for the best match with whom they record a new hit and tour the country.

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