"Skam", the format from Norway's NRK, is getting a new adaptation: Sram, produced by CGM Films for HRT in Croatia. "Skam", which first aired in 2015, has since garnered a global following. The series already has successful adaptations in France, Germany, the U.S., Spain, the Netherlands, Belgium, and Italy.
It follows a specific formula, with each season focusing on a different main character, while the series runs daily online and weekly as a webcast. Sram will be directed by Jelena Gavrilović and written by Hana Jušić and Nikica Zdunić. DOP will be Frane Pamić, while the show will be edited by Tomislav Stojanović. The show is produced by Bruno Mustić and Ivan Lovreček. The series is set in the capital of Croatia, Zagreb, and will be broadcast on HRT1 starting in the fall of 2024. Beta Film’s label Kids & Family handles international sales and format rights.
Bruno Mustić, Producer, CGM Films referred to the unique characteristics of the series: "We are thrilled to add our remake to this acclaimed series line-up that captivates teen audiences with its unique appeal. In adapting the show for the Croatian demographic, we've included a character from the Roma community, underscoring our commitment to diversity. Beyond storytelling, we're embracing the digital age by showing how today's teens engage with content and each other online. This modern approach influences not only our narrative, but also our distribution across digital platforms and social media, with the goal of making every teen feel recognized and included", commented.
Meanwhile, Rahela Štefanović, Editor in Chief of HTV channels (HRT) mentioned that the format accompanies a shift in era in the relationship with audiences: "'Sram' is something that we, as a public broadcaster, needed more than anything in this period of transformation and redefinition of our role in era of media abundance. Format is teaching us to respect and cherish our audience, to make them feel important and loved. I hope that PSM market in Croatia will follow this extraordinary audience centric approach," explained.
In conclusion, Julia Schweiger, Senior Executive Kids & Family Entertainment, Beta Film sees the title as a milestone: "For nearly a decade, 'Skam' has become a beloved cult favorite among young viewers. With each new remake, we're thrilled to welcome more fans to our global community. The launch of 'Sram' marks our first remake in Eastern Europe, a milestone we believe will be a wonderful addition to our diverse family," stated.
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