Beyond Rights secures new kids’ & factual agreements in China

Ahead of its participation in the virtual MIP China event, the company has sold several factual and kids’ titles to major players in the territory.

28 JUN 2022

"Hushabye Lullabye"

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Ahead of its participation in the virtual MIP China event, starting today, Beyond Rights is pleased to announce the closure of several new deals for factual and kids’ content in the territory. Joanne Azzopardi, Beyond Rights’ EVP of sales for Asia, Australia and New Zealand comments: “China is an increasingly important market for Beyond Rights, and I am delighted to have extended our relationship with each of these existing clients. It is particularly pleasing to see so many strong factual titles find new homes, especially as it provides a wonderful opportunity to showcase in this major TV territory the work of some of the incredible producers we represent, including our sister company, Beyond Productions.”

Following its acquisition of "Turbozaurs" from the Beyond Rights catalogue, Youku, the streaming platform of Alibaba Digital Media and Entertainment Group, has now picked up both series of the charming and cosy pre-school animation title "Hushabye Lullabye" (30x3). Featuring loveable characters and lullabies, and set in the magical landscape of Planet Dream, "Hushabye Lullabye" is a Mara Kids production for CBeebies in the UK.

Discovery Networks Asia-Pacific has acquired a package comprising 70 hours of "MythBusters" content, featuring episodes from series four, five and eight, in addition to a selection of specials, including one dedicated to James Bond. Produced by Beyond Productions for Discovery US, this long-running, Emmy-nominated science and engineering title puts popular myths to the test with a wide range of fun and ingenious experiments.

The Red Apollo Group has acquired a selection of history titles: ITN Productions’ "Elizabeth" (9x60), both series of "Phoenix TV’s Undergound Worlds" (20x60), "Curse of Akakor" (6x60) from Beyond Productions, and "Shipwreck Secrets" (6x60) and "Medieval Dead" series three (7 x 60), both produced by Like A Shot Entertainment. Meanwhile, No Country TV has picked up two history series produced by Woodcut Media: "Combat Ships" (9x60) and "Wings of War" (8x60).

Finally, Yuxiu International Media Co has acquired Pernel Media’s natural history hour, "Who’s Afraid of the European Hamster".