BritBox International is celebrating its most recent achievement, confirming a total of three million total subscribers across the eight international markets in which its streaming service is available, the U.S., Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.“The strong performance of BritBox in international markets, ahead of industry averages, underlines how British television and talent continue to be a gold standard for quality around the world. In a crowded streaming market, this illustrates how there is room for distinct targeted services to find and grow loyal audiences," Reemah Sakaan, CEO, BritBox International said.
The figure represents over 15% subscriber growth during the past year across all of the BBC and ITV joint venture streaming service’s markets. The milestone follows BritBox International's previous achievment, when it reached its 1 milion subscriber milestone in March 2020, 2million in July 2021, and 2.6millioin in March 2022, with the service having grown by 300% in less than years. The growth is attributed to Britbox's recent activity, which includes launches across Sweden, Denmark, Norway and Finland, and forging new distribution partnerships, including making the service available on Amazon Prime and Apple channels across Australia. The company has also strengthened its slate of International original co-productions, with "Stonehouse" having launched last month, following last year’s original commission "Why Didn’t They Ask Evans?," and co-commissions "Sister Boniface Mysteries" and "Murder in Provence. "
BritBox offers a catalog filled with originals, co-productions, and other popular scripted and live programming. Over the past week, the company has announced the upcoming new co-productions "Murder is Easy, an Agatha" Christie adaptation, and "After the Flood," starring Sophie Rundle. Its future slate will include "Archie," starring Jason Isaacs as Cary Grant, "Payback" starring Morven Christie and Peter Mullan, from Jed Mercurio, "Passenger," from Andrew Buchan, and "Three Little Birds," from Sir Lenny Henry. These recent announcements add to existing BritBox Original co-productions "Beyond Paradise," a spin-off from the popular "Death in Paradise," launching on February 24, as well as "The Confessions of Frannie Langton," based on the award-winning book by Sara Collins, premiering on March.
The service's subscriber growth over the past year also correlates with Britbox's company's content and market investment strategy, including the BritBox International co-production "Stonehouse," "Why Didn’t They Ask Evans?," and "Murder in Provence." Popular acquisitions premiering on BritBox International in the last year have included James Graham’s "Sherwood" starring Lesley Manville and David Morrissey, and mystery series "Karen Pirie"from author Val McDermid, adapted by Emer Kenny and starring Lauren Lyle, and Irvine Welsh’s Crime, starring Dougray Scott, all of which will return. Acclaimed drama "A Spy Among Friends," starring Damian Lewis and Guy Pearce, also debuted on BritBox in Australia and Nordic markets. "We live and breathe British TV like no-one else, and that’s been reflected in our ability to build out an expanded slate of new and original IP combined with a treasure trove of long-running British franchises," Sakaan said. "We are proud to champion British creativity and voices to millions of viewers, keeping talent and funding in the UK television ecosystem. It’s this passion and knowledge which keeps us distinctive from the other global streamers out there.”
The strong performance of BritBox in international markets, ahead of industry averages, underlines how British television and talent continue to be a gold standard for quality around the world. In a crowded streaming market, this illustrates how there is room for distinct targeted services to find and grow loyal audiences.” Reemah Sakaan CEO, BritBox International