25 OCT 2022

Britbox International taps Robert Schildhouse

Former Hulu and CBS executive joins the international streaming service’s leadership team to lead ambitious North America expansion and its centralized Marketing function

25 OCT 2022

Robert Schildhouse

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BritBox International has appointed Robert Schildhouse as Executive Vice President of North America and General Manager, Group Marketing Services, to spearhead the streaming service’s business growth in the US and Canada and lead its centralized global marketing services. Schildhouse will report to Reemah Sakaan, CEO BritBox International, and will be based in New York. His appointment comes after a year of accelerated global growth for the brand, a BBC Studios and ITV joint venture, which recently launched in Nordic markets, expanding on its existing presence across the US, Canada, Australia, and South Africa.

Schildhouse will drive ambitious market growth, leading business development, commercial relationships, programming, and performance marketing for BritBox North America. He will also oversee central marketing services across Creative Studio, Media Buying, CRM & Customer Services, led by BritBox International executive Nada Arnot, SVP of Marketing North America & Group Marketing Services. BritBox International recently launched a robust global commissioning and co-production slate of highly-anticipated Original dramas and fan-favorite series, including "Stonehouse," "Beyond Paradise," "Three Little Birds," "The Confessions of Frannie Langton," and "Archie." BritBox North America also recently premiered the critically acclaimed original series "Sherwood," with Karen Pirie launching this week.

Having been at the forefront of the streaming industry since its inception, Robert Schildhouse joined Hulu prior to its launch in 2008, progressing to become the leader of Hulu’s Content Acquisition organization, where he and his team led many groundbreaking and innovative deals shepherding hundreds of studios, networks, and global rights holders into the AVOD and SVOD market for the first time. Robert then joined CBS Global Distribution Group as SVP of Digital Licensing and Distribution, later rising to EVP, responsible for monetizing the rights of the CBS and Showtime libraries to the streaming marketplace. Schildhouse later became EVP of Business Development, where he was responsible for authoring strategy to expand CBS’s global footprint. He began his career at GE Capital, where he was a graduate of GE’s Financial Management Program.

“As we continue to drive the growth and strong momentum of our North America business, Robert will bring his proven expertise in leading innovative streaming and content businesses to our organization. It’s an exciting and pivotal time for BritBox, and I’m thrilled to be adding him to our passionate team, bringing the best of British to North America,” Reemah Sakaan commented. 

“I’ve admired BritBox’s unique offer and programming for some time, and how the business has gone from strength to strength globally and built such loyal fandom. I can’t wait to help drive its further growth across North America in BritBox’s exciting next chapter, working with Reemah and her talented team and our partners at BBC Studios and ITV,” Schildhouse added.