Canela Media, a leading technology,innovation and data driven multicultural media company, announced the appointment of José Molina to the role of Chief Financial Officer. He will be based in Miami and report to the Canela Media's Co-Founder and CEO Isabel Rafferty Zavala.
"We are pleased to welcome José to Canela Media. His experience in Hispanic media and proven financial leadership will be a strong asset as we continue scaling the business" said Isabel Rafferty Zavala, Co-Founder and CEO of Canela Media.
"I'm excited to join Canela Media as it continues to innovate, grow its impact and expand its footprint," said José Molina. "Canela's mission to authentically connect with multicultural audiences while offering brands scalable, data-driven ways to reach them is both timely and meaningful. I look forward to working with the team to strengthen the company's financial strategy, scale operations, and support its continued leadership in culturally relevant content and innovative advertising solutions."
José Molina joins Canela Media with more than two decades of financial leadership across top Hispanic media organizations. He has held senior roles at Univision, SBS, and MundoMax, where he managed multi-billion-dollar P&Ls, led corporate restructuring, and oversaw strategic planning across complex operations. A CPA and recognized industry finance leader, Molina's expertise in scaling businesses, driving profitability, and managing investor relationships will support Canela Media's continued growth. As the company expands its content, advertising, and data capabilities through its proprietary Canela Audience Solutions platform, Molina's leadership will be key in optimizing financial performance and unlocking new opportunities across the business.
José Molina is an experienced financial executive with extensive expertise in media and broadcasting. Most recently, he served as CFO of Spanish Broadcasting System (SBS). Prior to that, he held senior leadership positions at Univision Communications (SVP & CFO, Networks) and MundoMax (President & CFO), where he specialized in financial strategy, corporate restructuring, and operational efficiency. A CPA since 1997, Molina earned a master's and bachelor's in accounting from the University of Florida. He began his career at KPMG LLP and was named one of Miami's Top 25 CFOs for 2024 and one of the Broadcast Industry's Best Finance Leaders from 2020 to 2023.
Canela Media has had an impressive period of growth over the last few years having just recently announced its FAST ecosystem surpassed 6 million monthly viewing hours, an 88% increase year-over-year from 3.2 million hours in June 2024. Canela Media's entire ecosystem now reaches an impressive 60 million monthly active users. With the introduction of the industry's-first AVOD loyalty program, Club Canela, and an expanded proprietary data offering, Canela Audience Solutions, Canela Media continues to solidify its position as a premier partner for advertisers seeking scaled, innovative, and authentic connections with U.S. Hispanic audiences.