"Celebrity Farmsitters"
The brand new factual entertainment format "Celebrity Farmsitters," produced by Roses are Blue and distributed by Be-Entertainment, launched prime time last week on VTM and delivered a strong market share of 40.3% (Live +7) in the target group 18-44. A great start, over performing the average for the timeslot by +40%.
In "Celebrity Farmsitters", audiences follow what happens when a farming family takes a well-deserved break and leaves it to the host and a celebrity guest to take over the farm for the weekend.
This new format offers farmers the rare opportunity to take a well-deserved break. On every episode of "Celebrity Farmsitters", the host and a celebrity guest take over a different farm. Together they do everything it takes to keep the farming practices running smoothly, from mucking out the stables to growing crops, caring for the livestock to selling products. They’re taking a huge step outside their comfort zone. And as they sit by the campfire at the end of each long day, they open up and share personal stories.
Gepke Nederlof, MD Be-Entertainment, says: “What a pleasure to have the opportunity to bring this new Belgian gem to the world. The rural, farming background is a very rich arena, and works great as the backdrop for this celebrity ‘fish out of the water’ interview format.”