Corus Studios signs its largest output deal with Hulu, with over 400 episodes of content

The multi-year deal, consisting of lifestyle, renovation, unscripted and crime content, serves as the largest of its kind to land in the U.S.

8 APR 2022

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Corus Studios has confirmed its largest U.S. output deal ever with streaming platform Hulu consisting of over 400+ episodes of lifestyle, renovation, unscripted, and crime content. “Building on our valued partnership with Hulu, this agreement marks Corus Studios’ largest U.S. market distribution deal to date,” said Lisa Godfrey, Senior Vice President of Original Content and Corus Studios. “Corus Studios is known for its premium storytelling, and this output arrangement illustrates how our compelling slate of content across key genres is gaining significant traction in the highly competitive U.S. market.”

This new multi-year agreement adds to the previously announced Corus Studios content sale of more than 200 episodes from last year. The expanded partnership includes the U.S. pre-sale of "Pamela’s Garden of Eden" following iconic star Pamela Anderson as she renovates her family home, among additional first looks within the arrangement. The deal was brokered by Rita Carbone Fleury, Worldwide Sales Lead for Corus Studios. The Corus Studios sales team is comprised of Rita Carbone Fleury, Worldwide Sales Lead, Leyla Formoso, representing sales for Latin American and select European territories, and Pooja Nirmal Kant, overseeing sales in Asia and Central Eastern Europe.

As Corus Studios grows its catalog in the crime and investigation category, a genre that continues to see demand internationally, Hulu picks up all three seasons of Corus’ Global News-produced series "Crime Beat," based on the successful podcast of the same name. In the home and renovation genres, content that joins Pamela’s Garden of Eden for U.S. premieres on Hulu includes: "Gut Job," "Hoarder House Flippers," "Styled," "Trading Up with Mandy Rennehan," "Making It Home with Kortney and Kenny" and "Rock Solid Builds." Hulu will also carry additional seasons of "Farmhouse Facelift," and will be the SVOD home of "Buying The View.."

Adventures in the culinary world and food competition series continue to generate high demand with the first U.S. sale of docu-series "Cheese: A Love Story" and baking competition "Wall of Bakers." Hulu’s deal also includes the travelogue series "Baker Sisters," plus pick-ups of additional seasons of "Big Food Bucket List," "Project Makeover," and "Wall of Chefs."

The platform also secured the gold-hunting series "Deadman’s Curse," and continues to pick up unscripted titles including "Lost Car Rescue," making its first sale in the U.S. market, and "Backroad Truckers." Corus Studios’ Original content team driving its slate of Lifestyle and Factual series is helmed by industry executives Colin Bohm, Executive Vice President of Content and Corporate Strategy, Lisa Godfrey, Senior Vice President of Original Content and Corus Studios, longtime TV veterans Krista Look, Vice President, Original Content, Lifestyle, and Rachel Nelson, Vice President, Original Content, Scripted, Factual and Kids. Pamela Anderson is represented by ICM Partners.

Building on our valued partnership with Hulu, this agreement marks Corus Studios’ largest U.S. market distribution deal to date. Corus Studios is known for its premium storytelling, and this output arrangement illustrates how our compelling slate of content across key genres is gaining significant traction in the highly competitive U.S. market.” Lisa Godfrey Senior Vice President of Original Content, Corus Studio