Cyber Group Studios partners with Darren Lee Phillipson for a new "Gigantosaurus" Toy Line

The toys designed in collaboration with the United Smile and Award-Winning Designer Darren are scheduled to launch globally in spring 2023.


Cyber Group Studios has partnered with multi-award-winning toy designer Darren Lee Phillipson of design_lead_play_ to introduce a new line of "Gigantosaurus" series-inspired toys from master toy licensee United Smile. The new Gigantosaurus toys will launch globally in spring 2023.“I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy line,” said Darren Lee Phillipson, Toy and Content Development Architect and Founder of design_lead_play_. “We have come up with some amazing features and play patterns to take the Gigantosaurus experience to a whole new level, and I’m extremely excited to see United Smile bring these incredible concepts to life.”

The new "Gigantosaurus" toys will be presented for the first time by United Smile at the Los Angeles Toy Preshow starting on 13th September. To develop the assortment, United Smile tapped Phillipson and his consultancy, design_lead_play_, an LA-based company that designs and develops products and IP in the kids’ entertainment and gaming space.  United Smile’s debut Gigantosaurus toy range includes an innovative collection of figurines, playsets, vehicles, and tech toys for children ages 3-6. The new products will be available through a global network of distributors. 

The comedy adventure series is currently streaming worldwide on Disney+ and Netflix and airing around the world on major channels such as Disney Junior (worldwide), France Télévisions, RAI YOYO (Italy), Tiny POP (UK), Super RTL (Germany), RTVE - Clan (Spain), CCTV (China), TV Azteca (Mexico), and NHK (Japan), among others. “design_lead_play_ designed an amazing toy line, which combines the great content of this standout series and the play value of the toy line,” said Josue Rosenzweig, President of United Smile," said Bruno Danzel d’Aumont, VP of International Licensing and Marketing for Cyber Group Studios. “We are delighted to transform these ideas and prototypes into full range of must-have toys.” 

Based on Jonny Duddle’s book published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide, the animated series "Gigantosaurus" follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The series incorporates more than 40 real dinosaur species as well as realistically- rendered flora and fauna that is true to the time period.