DeAPlaneta becomes Mediawan Kids & Family's Master Licensing Agent

DeAPlaneta Entertainment has signed an exclusive strategic deal with the French company Mediawan Kids & Family to promote the development of its brands and become its Master Licensing Agent on a global level. Mediawan Kids & Family is Mediawan’s division dedicated to the production and distribution of children and family content for audiences worldwide.

With this agreement, DeAPlaneta Entertainment will be in charge of developing some of Mediawan Kids & Family's most relevant IP’s. As Master Licensing Agent, DeAPlaneta Entertainment will be the exclusive licensing and merchandising agent for Mediawan Kids & Family brands in almost all territories, excluding China. It will also manage the digital, interactive, gaming and web3 rights for these brands.

The first confirmed IPs included in the agreement between DeAPlaneta Entertainment and Mediawan Kids & Family are the upcoming animated series “Karters,” “The Three and Witch Detectives.” DeAPlaneta Entertainment will be the licensing and merchandising agent, as well as the agent of digital, gaming and web3 rights for these three brands globally, with some exceptions. Other Mediawan Kids & Family brands included in the agreement will be unveiled in the near future.

"This agreement is especially relevant for our company because of the high quality of the productions coming from Mediawan Kids & Family and the recognized expertise of its creative and professional team,"  commented Diego Ibáñez Belaustegui, Chief Brand Officer of DeAPlaneta Entertainment.

"DeAPlaneta Entertainment's proven experience in creating and developing successful brands on a global level has been a determining factor in reaching an agreement that we hope will help us to boost our productions in all areas, whether in the Licensing, Interactive or gaming sectors,"  added Erick Rouillé, SVP Global Distribution & Consumer Products at Mediawan Kids & Family.